The Digital Reality Show

How to do digital transformation for ecommerce

September 23, 2022

ECommerce is a part of everyday life. The number of transactions that occur online is significantly higher than the number of transactions that occur face-to-face. It has become an essential function of businesses, particularly amid the global COVID-19 pandemic.

What is eCommerce Transformation?

Ecommerce companies have the unique ability to establish a software storefront while leveraging other parties to make, stock, transport, and deliver their products. Typically, eCommerce companies are thought of as businesses that sell a majority of their products or services online. ECommerce businesses differ from pure wholesale distributors, manufacturers, or retail stores while retaining traits of each of these legacy industries. They may rely on third parties for their manufacturing needs and may not have their own warehouses, shipping trucks, or inventory. To make matters more complex, eCommerce businesses may be a combination of the above, making some products, while sourcing others; stocking and fulfilling some products while relying on third-party logistics or vendors to stock and fulfill others; some may have a brick-and-mortar location and still others “stock” their inventory inside of big box stores until the point of sale.

Digital Transformation for eCommerce Businesses

ECommerce digital transformation should be more exciting than scary. Many businesses can explore digital transformation possibilities with eCommerce functionality. While digital transformation may seem like it is meant to ease work for business users, it really is the framework for reimagining customer experience, and that usually starts behind the scenes with better software, including eCommerce and ERP.

Digital transformation facilitates company-wide knowledge and understanding of the processes that are taking place across the organization. Within a digital environment, staff can leverage real-time information for enhanced decision-making across core business processes. As for the customer, digital transformation may be as simple as upgrading shoppers’ access to products across all your channels in one shopping experience. In this scenario, eCommerce website software, as well as inventory, accounting, and order, must all integrate seamlessly to ensure a great customer and worker experience.

But digital transformation for eCommerce businesses isn’t reserved for product-based companies. Service businesses can enjoy the benefits of digital transformation, too, even if they don’t have a product to manufacture, ship, and deliver. Offering reservations for attractions, accommodations, vehicles, or restaurants via a website or app broadens a company’s reach while enhancing the customer’s ability to do business with you. Yet there must still be an integrated software interface that presents available options in an elegant way that your customer will want to interact with. Layering an eCommerce application (like AirBnB or Uber) over top of a traditional service (like vacation rentals or taxis) can transform a legacy business into a brand-new enterprise capable of reaching new markets

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