The Digital Reality Show

Digital transformation from a Caribbean context - The what, the why, the how

September 4, 2022

What Does Digital Transformation Encompass?

Digital transformation is the process of using digital technologies to make new business processes, culture, and customer experiences or to change the ones that already exist to meet changing business and market needs. Digital transformation is the process of rethinking how businesses work in the digital age.

It goes beyond traditional jobs like selling, marketing, and helping customers. Instead, digital transformation starts with how you think about customers and how you interact with them. As we switch from paper to spreadsheets to smart apps to run our businesses, we have the chance to rethink how we do business and how we interact with our customers.

Small businesses that are just starting out don't need to set up their business processes and then change them. Your business can be ready for the future right from the start. Sticky notes and handwritten ledgers are not a good way to run a business in the 21st century. You can be agile, flexible, and ready to grow if you think, plan, and build in a digital way.

As they move toward digital transformation, many companies are taking a step back to see if they are really doing the right things. 

Digital transformation begins and ends with the customer.

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